The Department of Health and Social Care has opened a consultation on tobacco and vapes packaging, appearance, and display. It was published on 10 July 2026 and closes at 11:59pm on 2 October 2026.
This is now the current Save Vaping consultation action.
Read and respond
The consultation covers proposals on packaging, product and device appearance, flavour descriptors, and retail display for tobacco, vaping, heated tobacco, and nicotine products.
Save Vaping supports proportionate action to protect young people. But rules designed to reduce youth appeal must not go so far that they undermine adult harm reduction, confuse vaping with smoking, or make it harder for smokers to find and understand reduced-risk alternatives.
What to say
You do not need to write like a policy expert. Your lived experience can be useful evidence, especially if you can explain:
- whether product information, flavour descriptions, or packaging helped you understand what you were buying
- how vaping or another reduced-risk product helped you or someone you know move away from combustible tobacco
- why adults need clear information that distinguishes smoking from reduced-risk alternatives
- how display or packaging restrictions could affect specialist shops, lawful retailers, or the advice adults receive before switching
- how the government could protect young people through targeted, proportionate rules without making adult switching harder
After you respond, write to your MP as well. Consultation responses create a formal record, and MP contact helps show that this issue matters locally.